In the age of Spotify, Pandora and similar connected music streaming applications it seems beneficial for artists and labels to SEO titles so that they appear in listings even when they are not directly related.
An example is Pernilla Andersson and her song “Johnny Cash & Nina P.” : Pernilla Andersson – Johnny Cash & Nina P.
Since it features the name of another artist in its title, it will show up in searches for Johnny Cash and expose it to a wider audience. If someone just plays the search result list for Cash, it will be played and the artist/label will receive payments for it.
I am sure there will be more creative uses of this type of revenue optimization in the near future.
Any other examples?